Mayor’s Welcome

Dear fellow Fruitvale residents,

We are fortunate to live in an area with great natural beauty and many community amenities for our health, social, recreational, educational and cultural well-being.  Parks and recreational services are important to our residents, and we continued to enhance recreational opportunities through partnerships with community groups and other local governments.  Numerous upgrades were made to the ball park complex at Haines Park, including upgrades to the concession, and various new playgrounds were added to our community, thanks to the support of many partners, striving to make our community a healthier living place.

As a Council, we are committed to the Values and Principles following.  I am confident that this Council and our dedicated employees will move our community forward in a fiscally responsible manner, while providing the services needed to preserve the unique lifestyle character we enjoy in Fruitvale. 

Mayor Patricia Cecchini


  • Demonstrate fiscal responsibility
  • Put people first with respect for the Community
  • Provide open, honest and ethical response to the needs of our citizens
  • Create positive partnerships
  • Adapt to the changing needs of our Community
  • Encourage initiative, communication and teamwork
  • Enable quality performance and improvements
  • Provide a work environment focusing on safety, respect and empowerment for employees
  • Promote an environmentally responsible community
  • Encourage innovation


Quality of Life:
* Maintain a small town community feel to Fruitvale even as it grows towards 3,000 or more people.
* Create a strong Village Centre that will become the “heart” of Fruitvale.
* Promote a pedestrian friendly community that will encourage walking throughout Fruitvale.
* Improve the asthetic appeal of the community in both public and private properties.
* Encourage diversity in shopping and amenities. 
* Promote a safe and secure environment for all to enjoy.
* Assist volunteer and non-profit community groups.
* Foster the growth of art and culture in Fruitvale.
* Incorporate age friendly policies throughout the Official Community Plan.

* Encourage a variety of housing options to support a cross-section of the demographics.
* Increase the amount of affordable housing options available to young families, seniors and the needy. 
* Increase density and forms of housing that respect efficient development and community sustainability.

Natural Environment:
* Maintain the natural beauty in and around Fruitvale.
* Enhance and protect the Beaver Creek corridor.
* Protect the integrity of the community watershed.
* Protect the integrity of the water quality.
* Ensure refuse is managed.

Recreation, Trails, and Open Space:
* Provide an adequate supply of parks for passive and active play.
* Develop a connecting trails network.
* Continue the expansion of the sidewalk network.

Transportation & Infrastructure:
* Plan and provide for cost effective infrastructure upgrades. 
* Improve road maintenance.
* Enhance the public transit system.
* Expand the sanitary sewer system and storm water system.
* Ensure drinking water quality.
* Provide for multi-use trails and urban sidewalk system.

Food & Agriculture:
* Encourage farmers’ markets promoting fresh food products.
* Support opportunities to purchase local food.
* Protect agriculture industry and support production at any scale suitable for the urban environment.

Energy & Greenhouse Gas:
* Promote energy conservation.
* Promote air quality improvements.

Local Economy:
* Continue to manage growth of the community’s housing stock and commercial services.
* Develop a community economic development strategy in keeping with sustainable growth and capacity.
* Support local business retention and enhancement, recruit new commercial development and employment generators.
* Continue with the Village Centre revitalization.
* Promote tourism development that is based on the draw of the natural beauty of the area, outdoor recreation, sports and local events and festivities.

Powered by CivicWeb CMS - © Copyright 2012 iCompass Technologies Inc.